Beach enthusiast Matthew McConaughey is going to launch his own surf clothing line. The "Failure To Launch" actor is developing his own range of swimwear named "j.k. livin," short for "just keep livin.'"

The 38-year-old actors rep tells Us Weekly magazine: "It will be a one-stop shop for everything you need for the beach."

McConaughey's collection, which includes T-shirts, swimsuits, and even Frisbees, will be available on his website this coming summer.

The actor and his girlfriend Brazilian born model Camila Alves are expecting their first due this summer. He is currently starring in the romantic comedy "Fool's Gold" with Kate Hudson.