Johansson Sparkles At Champagne Sponsored Film Event In Tokyo

Actress Scarlett Johansson has put her bubbly personality to good use.

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The young actress was the guest of honor for champagne producers Moët & Chandon's Monday gala "Tribute to Cinema." Johansson took on the guise of the Moet Muse at the event, sponsored by the winemakers in Tokyo as part of the Tokyo International Film Festival.

The "He's Just Not That Into You" star was originally unveiled as the Moët Muse earlier in the year as part of an international advertising campaign shot by photographers Mert Alas and Marcus Piggott. While on the red carpet for the event, exuberantly lit with a golden hue, Johansson autographed a Moët Methuselah, which was made available for auction through the charity of her choice.

Held in Roppongi Hills, the Tokyo location for "Tribute to Cinema" was chosen on behalf of Johansson, in honor of her breakthrough role in the 2003 Sofia Coppola film "Lost in Translation," which is set in the Japan capital.

"I am touched that Moët chose Tokyo, a city that means so much to me, to host this fabulous 'Tribute to Cinema' event," the Moët Muse said. "It is an honor to have been cast as the first celebrity face of champagne!"

Moët spokesperson Mark Bedingham, Asia Pacific regional managing director for Moët Hennessy was also on hand to discuss the magic of Tokyo, referring to it as "a city that has starred in countless classic films over the years."

Long associated with the film industry, the Moët & Chandon label holds the nickname "the champagne of cinema" because of its title as the official champagne of the Golden Globe Awards, which it has been for 20 years. Moët & Chandon was also the exclusive champagne of the 2009 Academy Awards. The centuries old winery, one of the larget champagne manufacturers in the world, also holds a Royal Warrant for supplying Queen Elizabeth II.