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Martha Stewart Talks Her Big Move To The Hallmark Channel
|September 3, 2010 Diane Sawyer, Tory Burch, Donna Karan, Diane Von Furstenberg, Martha Stewart, Alexis, September|
Martha Stewart, author, television host, and all-around media mogul and lifestyle guru, is packing up her daytime talk show and moving it to the Hallmark Channel. If there's anyone who you can trust to relocate their things in perfect condition, it's Martha Stewart.
Stewart debuted her Emmy Award-winning "Martha" back in 2005 which, across its past five seasons, has featured more tips than a needle factory. Her daily edutainment program provided audiences all the cooking and crafting wisdom she's filled books, magazines, and the heads of millions of eager fans with thirty years ago.
For the show's sixth season, "Martha" is heading to the Hallmark Channel, along with a whole slew of Stewart-branded programming. But Stewart says that for her new home on Hallmark, there's not much redecorating needed to be done.
"There's no reason to make changes other than total evolution of the show," Stewart told AHN. "We want to be the same wonderful, informative show that we've always been with some very exciting new twists."
For half the day, Hallmark essentially becomes the Martha Stewart Network, along with episodes of "From Martha's Kitchen," "From Martha's Home," and "From Martha's Garden," as well as "Everyday Food," and the new "Mad Hungry with Lucinda Scala Quinn," Executive Food Editor at Martha Stewart Living Omnivision.
She's even bringing daughter Alexis Stewart and Jennifer Koppelman Hutt along for the ride. The two Sirius radio personalities, who also hosted the Stewart-skewering show "Whatever Martha," will head the not-your-mother's-talk-show "Whatever with Alexis and Jennifer."
But the new franchise Stewart is even more excited about is "Martha Stewart Presents," a new interview program that will give audiences even more reason to wonder if Stewart and Diane Sawyer are the same person. Stewart will sit down with some of the most fascinating people in entertainment, politics and culture.
"The four designers are fantastic talent and also very interesting women and I think they come across as such on the program," Stewart said of the special, which premieres September 19th on Hallmark. "I think they're going to be pleased and I think their fans are going to be very pleased. They're presented in a way that you really haven't seen them before."
With the Hallmark Channel now becoming the home of Martha Stewart, the 69-year-old (can you believe it?) is as confident as ever as she caps off her year with more illustrious projects than ever.
Also to look forward to this year are two brand new holiday specials from Stewart featuring the seasonal entertaining tips she's known for. Who knew about brining your turkey and what a cheesecloth was before Martha? For her two new specials, Stewart takes on Halloween and Christmas with all new craft and cooking ideas.
"We just finished our Halloween special and Halloween is one of my very, very favorite times of year," Stewart said. "I can't tell you who's in it but it is the perfect celebrity for Halloween and the stuff we do is just extraordinary and it's going to be a smashing hit."
"We're also already working on our Christmas special which you will adore," Stewart says. "It's really great and it'll get you through those holidays." Don't whatever Martha. She knows exactly what she's talking about.
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By: Maverine Lane
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