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Selena Gomez is the new ambassador for Adidas Neo label

November 21, 2012 Selena Gomez, Summer, Justin Bieber

Pop star Selena Gomez has landed a big time deal with Sports Company Adidas. She has been named the style ambassador of Adidas NEO label.

In a statement released by Adidas, the company announced Selena as the new ambassador and will inspire teens with the label’s fresh looks through a three-year partnership until the end of-2015.

As part of the gig, Selena will make appearances for NEO in major markets in 2012 and 2014.She will share its latest news, designs and collections on her social networks. She will also be the icon of NEO’s seasonal campaigns under its Live Your Style positioning, beginning with Spring and Summer 2-12 which is set to debut in February next year.

The singer spoke to vogue about her new deal. She said “They know what is going to happen in 2014.They know all the hip stuff, so I almost feel like the underdog in and learning about the whole design process”.

When introducing the Latina singer as the new icon of Adidas NEO, the company held a news conference in L.A where Selena posed for photocalls. The sports company also launched a video featuring Selena playing bright green ribbons with some other teenagers.

Selena is not new to fashion as she has her own fashion line ‘Dream Out Loud’ that was launched in 2012.Her line is a collection of bohemian dresses, floral tops, jeans, jackets, scarves and hats. The products are all made of eco-friendly materials.

Selena just like her on and off boyfriend Justin Bieber have had an opportunity to represent NEO as ambassadors. Justin has represented the brand since October and will also appear in the major markets throughout 2012.

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By: Maverine Lane

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