"Price Is Right" Ratings Pay Off For CBS
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"Price Is Right" Ratings Pay Off For CBS

October 23, 2009 01:19 pm CDT 

One of the most popular game shows of all time has re-showcased its ability to get ratings.

CBS Entertainment announced that its daily morning game show "The Price Is Right" has achieved record-setting ratings in various demographics for the week ending October 16.

"The Price Is Right 2" viewership was calculated by Nielsen ratings at 5.51 million viewers, a pinnacle it has not reached since December 26, 2008. The show also reached new highs with its female audiences, capturing a 1.6/10 rating with women 25 to 54, its best since May 29. Likewise, the 1.3/09 rating for women 18 to 49 met the precedent originally set on July 3.

"The Price Is Right 1" experienced the same kind of boost with an audience of 4.48 million viewers, its best showing since January 16. The women 25 to 54 demographic was heightened to 1.4/09, the best since January 23. With 1.1/07, the women 18 to 49 demo was at its top rating since April 24.

With comedian Drew Carey as the show's current host, "The Price Is Right" focuses on pricing games based on popular merchandise. The randomly selected studio audience members place bids on items while on Contestant's Row to play the various games, including Plinko, Punch a Bunch and Shell Game. The show is well known for its trademark Big Wheel, which leads into each episode's finale, the Showcase, which offers prizes such as cars, luxury vacations and high end appliances.

The show's format traces back to 1972, with original host Bob Barker. Barker hosted the show for 35 consecutive seasons before retiring in 2007 and handing the reins to Carey. The show's ratings have dropped since Barker's departure, but Carey has continued his predecessor's traditions, such as the end of show public service announcement about controlling the pet population with spaying and neutering.

"The Price Is Right" airs weekday mornings on CBS.

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