New Reality Show On Bravo Will Feature Fred Segal Store In California

The popular Fred Segal store in Santa Monica, California will be featured in a new reality series on the Bravo channel. The as-yet-untitled documentary series will focus on their sales team as they cater to customers' demands.

"Bravo has established itself as the go-to network for the hottest, trendiest and most dramatic docu-series on television," Frances Berwick, executive vice president and general manager of Bravo Media said in a statement.

"Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives," Berwick added.

Fred Segal Fun sells fashionable clothes, shoes, accessories and beauty products. The store is still owned by the Segal family who will appear on the show.